REVIEW : Etude House's "Stay Up Foundation" in Sand

Hi! Happy Eid Mubarak! 

Today I'm bringing a new foundation review from Etude House - hang on tight, it might be my favorite thing from EH. It's their new "Stay Up Foundation" - Smooth & Cover. I would not know about this if I didn't go directly to Etude's website. I guess it didn't get much rave since the Princess Happy Ending Collection get more attention.

      BRAND      

Etude House

      PRODUCT NAME      
"Stay Up Foundation"

        type of product        

Liquid Foundation

        shade        

Sand

      PRICE      

KRW  13.000

        sites        

Etude House Official Site (ko)

Nothing special about the packaging, I think because it's one of their regular collection so they just keep everything simple. The foundation also have SPF of 30 / PA++ and it's only 25gr or 0.88 oz. Slightly less than other foundation that usually have the standard size of 30gr or 1 oz.

As the description on the box said : This foundation completes smooth and flawless make-up with its smooth up, cover up, moist up "Stay up" formula.

It didn't specifically state that this foundation is good for someone with oily skin and stuff, it even stated that it's moisturizing? but I kinda sure before I went ahead to purchase it that somehow it's going to work good on oily combo skin - so I give myself a try!

Etude House is so considerate that they have 5 shades for this product, with "Pure" for the lightest and "Sand" is the darkest. So it's Pure - Rosey - Ivory - Beige - Sand. You can see I bought the darkest color and it's great match to my skin tone (I'm MAC NC 25-30)

The foundation came in a squeeze tube, with the cap sits on the bottom. Since the tube opening is small, I don't have a problem with adjusting the amount of product I need.

I don't need much since the product has a good coverage. When applied it has a velvety finish, like it's feel like it's matte, but looks a little shiny. But after you let it set, the product sets really well into a semi-matte, still leaving a nice natural skin sheen exposed so you don't get too 'flat' - because that's what happen if you use something that is too matte.

It has a slight baby powder scent, love it! I guess a lot of Korean like this product because it gives a less shiny look - without drying out their skin. It's the perfect foundation for people with dry skin during hotter and sweatier months - for oily skin people, we can always add primer and powder on top to further fix the foundation up.

BEFORE > AFTER 

 my skin with the foundation a few hours after application - looks great huh?

I honestly thinks that this foundation gives my skin a very, very smooth surface. Quite shocked when I zoomed in my dslr to only see my skin is so smooth.. Compared to the coverage it gives, this foundation is very light to the skin. 

Great pigmentation

5 Shades to choose from

SPF of 30 / PA++ 

Smooth, velvety finish

Smells nice

Good for people with oily skin, as well as dry skin 

- with the right product combination 

Didn't leave your face looks extremely flat

Lightweight on the skin

Small size - why EH just don't follow the 30 g standard size?

Overall, I'm obsessed with this product. EH Anytime Cushion used to be my favorite EH face product, and it's really easily moved to 2nd place by this product. It gives just enough coverage for my everyday wear and it's really lightweight. And I feel like the texture is so easy to blend!

If I'm to compare this product, between EH products itself, it has pretty similar texture and finish with the "Skin Fit Foundation" but with better coverage and shade selection. And with other foundations I have, I can compare this with Revlon's "Colorstay Foundation" for Oily / Combo skin, but with much lighter feel on the skin and less matte.

This might be the best purchase that I've ever made in EH - I unconsciously keep on using this again and again.

Thankyou so much for reading! Will you try this product? Leave me a comment down below!

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